Fundraising that Mirrors your Mission

A young woman hula hoops to support a Hawaiian dance program.Probably one of the most important questions that begins your fundraising initiative is “How are we going to fundraise?” Albeit creativity, resources—people, time, and monetary—and scope & scale are important considerations, the most successful campaigns tie into the heart and mission of your organization.

Fundraising that mirrors your mission aligns the acquisition of your funding and resources with your organization’s most deeply held beliefs and values. Not only can you raise money for your organization and raise awareness for your cause, but when fundraising mirrors your mission, your supporters are more likely to become engaged and supportive of your event. Why? Simply because as stake-holders and supporters, they are dedicated to your mission and values. On the contrary, you can discourage your donors and supporters by hosting fundraising events that may seem at odds or in opposition to your cause. You certainly don’t want to do this!

Here are some creative, mission-driven fundraising ideas that we have seen from our clients at DoJiggy:

  • Environmental organizations hosting hike-a-thons in beautiful wilderness areas
  • A writer’s group hosting a write-a-thon where writers get together and do a cram writing session
  • Read-a-thon fundraisers where students raise money for their school or library
  • Yoga organizations hosting All Day Yoga events – marathon yoga or sun salutation sessions with various local teachers
  • A high school hosting a community serve-a-thon, teaching students to help in their community and supporting their school’s mission of service
  • Bike-a-thon events where riders bike to local farms in support of community farming and education
  • A film festival hosting a 24 hour movie viewing

These mission driven fundraising events can be very successful for your non-profit, especially if you include a peer-to-peer or crowdfunding component. Your participants will be engaged and excited about the event and can be encouraged to invite friends and family to donate to your cause.

The DoJiggy resource center offers more free information on creative fundraising ideas.