Fundraising Case Studies, Tools and Tips

Expert tips on successfully pulling off a hike-a-thon or other pledge fundraiser

Donna McMillion, author of How to Produce Fabulous Fundraising Events: Reap Remarkable Returns with Minimal Effort and Director of Development for Hope Hospice, provides some excellent advice on planning a pledge event such as a walk-a-thon, bowl-a-thon, or in her case, a hike-a-thon.


Some of the tips include:

  • Closely align your event with the spirit of the organization.
  • Start the planning process at least 10 months out.
  • The event should not be driven by staff only, but should have a strong volunteer presence.
  • Choose a good chairperson connected with the ambiance of the event and organization.
  • Make the transition to online registration.

To read Donna’s interview, go to Customer Stories: Hope Hospice.