Over the years, parents, students, and the Catholic Memorial High School Community have developed a great tradition in Waukesha, Wisconsin: a Memorial Walk-a-thon. The event has grown over the past 28 years and raises money to keep tuition at 80% of the actual cost. A year ago, the school moved from paper to digital fundraising. The move helped fill registration. It also simplified the entire process, from registration to sending reminder emails to constituents. Monica Fleming, Assistant Director of Development, shares that the technology helped the school stay in constant communication with potential participants for the event.
The school plans on using online fundraising software again this year. Catholic Memorial High School kicked off the walk-a-thon, scheduled for October, with an assembly yesterday. Students are excited to create their pledge pages and start sending links to friends and families in the hopes of collecting pledges and watching their goal thermometers rise. The ease of email promotes a different avenue of fundraising. In the past, parents might have written a large check to support their student; but now, personal webpages facilitate micro-pledges which certainly add up.
Fleming uses online fundraising software for two other events: a golf tournament and a homecoming tailgate party. The tournament benefits the school’s athletic club. The tailgate reunites alumni and keeps them engaged with the school.