Tools and Tips, Walkathon Fundraisers

Tips for Soliciting Donations & Pledges

Walk-a-thon events are very popular fundraisers in the summer.  They provide an excellent way to raise money for a worthy cause, while getting exercise and enjoying the summer sun.  Below are some quick tips to help you solicit pledges for your walk-a-thon, bike-a-thon, swim-a-thon…or any fundraising event where you are soliciting donations!

Soliciting Donations family

Tips for Soliciting Donations & Pledges:

  • Create an “Action Plan” – including goals, timelines, check-lists, etc.
  • Create a fundraising website to help you explain your mission and easily collect online donations
  • Identify Prospects: Make a list of people and businesses you can target. What other networks of people can you reach out to? (relatives, co-workers, groups you belong to, etc.)
  • Be sure to explain the reason for the fundrasier and how funds collected will be used (Make it personal.  How can potential donors help make a difference?)
  • Write out a script for yourself and practice
  • Monitor progress to stay motivated
  • Distribute note cards at work (or your spouse or parent’s office) with a donation request and link to your website
  • Post announcements on all your social networking sites!  Invite friends to share w/ their friends to help spread the word
  • Send out an email requesting donations with a link to your site
  • Say “Please & Thank You”
  • Try to avoid soliciting door-to-door, but if you have to…be safe!
    • Use the buddy system (and bring an adult if you are less than 18)
    • Collect only during daylight hours
    • Never enter a person’s house
    • Do not carry large amounts of cash. (You may be better off collecting checks or directing people to make online donations via credit card)
    • Do not provide your phone number or address.
    • If you have a personal fundraising website, hand out cards with the website address. This is a great option for people who prefer to pay with credit card.  (you can also leave these behind if nobody is home)

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Lisa Bennett

About Lisa Bennett

Lisa is the Sales Director at DoJiggy. She joined DoJiggy in 2006 and loves her job. Prior to working with DoJiggy, she worked at several non-profits and managed special event fundraising.
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