If you are hosting a fundraising campaign for your nonprofit, school or community organization, you’ll definitely want to include public relations (PR) as part of your outreach. Media is often interested in events in the community with a positive story angle such as a fundraiser to support a local charity.
Here’s a topline overview with some helpful PR tips:
- Don’t just send one press release and expect to get coverage. Create a relationship with the media. Sent a release a month in advance to give editors a “heads-up” and mark their calendars. Send another release just prior to your event with all the event details (including: date/time, any intriguing aspects such as: entertainment, celebrity appearances, prizes, etc.) Then send a post-even release to inform everyone about the success of your fundrasier. Follow-up calls also help!
- When writing your press release, use a professional, objective tone. Keep it short but informative and leave some element of surprise begging editors to ask more questions. You may also want to include a human interest factor in your press release to create an emotional appeal such as a quote from a sponsor or representative of the benefiting organization.
- Integrate Publicity Online: if your fundraising campaign uses event registration software to sign up participants and process online donations, be sure to push your release out through an online press distribution site. This allows for easy click-through to your site. Include a link to your fundraising website where media can learn more about your organization’s mission, and collect more info about the fundraiser, download photos to use in their stories, etc.
Read the full article published on The Fundraising Authority.