Running a National Fundraising Campaign

Are you a national or regional nonprofit organization that hosts fundraising events through individual chapters?  If so, you may be interested in reading the recent article posted on Charity Village:  Running a Successful National Fundraising Campaign.

The article discusses things an organization will want to consideration when hosting a national fundraising campaign in order to help individual chapters achieve their fundraising goals, while staying true to the overall mission and identity of the organization at the national level.  The article also takes a look at a specific example of a national non profit organization who has achieved success hosting walk-a-thon events for various chapters.

 

Over the past three years, Canadian Hard of Hearing Association (CHHA) has held Walk2Hear walk-a-thon events hosted by individual branches and chapters of CHHA throughout Canada in an effort to raise funds to support various programs to assist Canadian individuals who are hard of hearing.

CHHA’s national office uses online fundraising software to streamline the process of managing logistics for each of the individual events. The national office creates a fundraising website for each chapter participating in the event, and the software system allows administrators the ability to manage event details, track donations and provide regular reports.

Administrators use a custom template to design the Walk2Hear fundraising website that illustrates one consistent look and feel and follows CHHA’s brand standards. Then they “clone” this site allowing each chapter to customize specific information and upload photos to personalize the site for their specific chapter and event.

Summary:

Hosting a fundraising event at the national level takes a lot of work and volunteers to make the fundraiser a success. Each year CHHA learns something new and they make changes for future events.  Using online fundraising software provides administrators with the ability to replicate efforts across multiple offices in a simple and streamlined fashion allowing for consistency across events, in addition to making donation collection easy for participants.

The Walk2Hear Event Series took place in cities across Canada on September 22, 2012.