Online Fundraising

Show Appreciation for Donors on Thanksgiving

For any nonprofit or community organization that has hosted a fundraising campaign this year, Thanksgiving is a perfect time to show your appreciation to supporters and donors.

Show Your Appreciation for donors on Thanksgiving For individuals, Thanksgiving is a time for people to give thanks for things we have, while recognizing those who are less fortunate.  And for nonprofit organizations, this is a great time to give thanks to the people who have supported your cause.  Whether your constituents dedicated their time by volunteering or by making financial contributions through online donations, these supporters have contributed to your success, and Thanksgiving provides a wonderful opportunity for you to say thanks.

10 Ideas to Show Thanksgiving Gratitude to Donors

  1. Send a Thanksgiving card to donors and volunteers thanking them with a hand written note.
  2. Have staff, volunteers or Board members call donors with a brief thank you message during the week of Thanksgiving.
  3. Offer a discount on annual or monthly membership campaigns.
  4. Send a Thanksgiving focused e-mail blast, including personal stories.
  5. Invite donors to a special event or tour, at no cost.
  6. Utilize social media to help spread your message of Thanksgiving and deepen your connection with donors.
  7. Include an appropriate Thanksgiving message on your website homepage.
  8. Think of donors who might not be able to participate in holiday activities, and strategize how you might reach out to them.
  9. Consider sending an appropriate gift that relates to your mission. For example, a small handmade gift by those you serve like students, residents, campers or patients can go a long way.
  10. Send a coupon for a local restaurant, store, or business. People tend to shop and eat out more over the holiday season. Maybe your Board members or supporters are local business owners that would love to have the extra business that a special donor coupon can generate.

Thanksgiving & GivingTuesday Campaigns

Don’t forget that Thanksgiving falls just before GivingTuesday each year. So at the same time you are sincerely thanking your donors, be sure to remind them of this fact and how your nonprofit plans to participate. Don’t forget to thank them first and wholeheartedly, so they don’t feel like this is just another donation request.

This Thanksgiving, don’t just think of the wonderful food you’ll be sharing with family and friends as you reflect on your personal good fortunes.  From an organizational standpoint, think of the Thanksgiving holiday as a perfect excuse for one more touch-point with donors and generous supporters.  Taking the time to give thanks can help strengthen relationships that will continue to grow for years to come.

 

 

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About Lisa Bennett

Lisa is the Sales Director at DoJiggy. She joined DoJiggy in 2006 and loves her job. Prior to working with DoJiggy, she worked at several non-profits and managed special event fundraising.
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