Church fundraising letters

Have you considered a church fundraising letter for your church fundraising campaign?  Most churches look to members of the congregation and community to help support their mission through church fundraising initiatives.  Church contributions may be received at Sunday services, collected from online donations using a church donation software, or by hosting church fundraising events.

Money raised from church fundraising can be for a variety of purposes including:  a church youth group fundraiser raising funds for summer church camps, a community-based fundraising event to raise money for a sick member of your congregation, or an online donation drive aimed at raising money for church renovations.

Whatever church fundraiser you intend to organize, you may want to consider reaching out to church members and community donors with a church fundraising letter.

For sample church fundraising letters, visit our church fundraising resource center!  Here we’ve provided guidelines and sample letters which can be customized for your church and specific fundraiser.

Here are some helpful hints for writing a church fundraising letter:

  • Mission:  before you start writing, clearly define the mission/purpose of your church fundraiser so you can be clear in what you are asking for.
  • Customization. Create different versions of the letter in order to speak to the recipient. (i.e. a family member would receive a more personalized version than you would send to a local business).
  • Explain Benefits. Rather than sending a fundraising message designed to make people feel guilty for not contributing, explain the benefits that will be received from their donation.
  • To the Point:  Scan your letter to be sure it’s not too lengthy & your message is clear & succinct.  Be sure to provide an easy way for recipients to make donations (either with a return envelope or a link to your online fundraising website)
  • Phone Calls. After sending out a fundraising letter, make a personal call to reiterate the need for their support and expand on your reason for getting involved in the fundraiser.
  • Write Thank You Letters.  Be sure to send each donor a formal thank you letter to let them know their efforts were appreciated and inform them of the status of your project.  (this also helps build long-term relationships for future fundraising projects)