Fundraising Case Studies, School Fundraising, Walkathon Fundraisers

A Successful School Walkathon

A Successful School Walkathon – The Fourth Annual Walk for Ravenswood is in its initial stages with their fundraising event being on May 8, 2013. It will be a “fun and fit activity for Pre-K through 3rd grade students” with all children reaching for their personal fundraising goal of 60 minutes.

Successful School Walkathon

Setting the Walk-a-thon Goals

“The goal of the Walk for Ravenswood is to raise funds for equipment and supplies needed for the music, drama, and art programs. Ravenswood designs curriculum that engages students in experiential learning and critical thinking by bringing the arts directly to the classroom.” On the homepage of the Ravenswood walk-a-thon website they’ve fully described their mission and are letting their community know of their need to purchase art supplies, script copyrights, prop inventory, a theater curtain, and audio and visual equipment. Marketing, registrations, secure online donations and donor communications are all managed through their fundraising website.

Teachers and parents have joined together in helping their children to raise more funds with each annual walk-a-thon. A group of 7 classes will walk in the morning and 6 in the afternoon. Their online pledge software creates a template for each class and donors are able to make pledges from the convenience of their desktops. Clear instructions are listed on their website to make a general donation for the Walk for Ravenswood School fundraiser, and offers donors the option of using an off-line donation form. Sponsors are given recognition on their website, and as the popularity of their walk-a-thon grows each year, everyone involved shares in its success.

Awarding Walk-a-thon Prizes

Each student receives a certificate of participation, and the class who is the most successful in fundraising wins a pizza party – incentives are important for kids and adults alike. A separate web page is devoted to the “Pizza Party Rankings” where a fundraising thermometer shows the top 10 fundraising teams. In this case the teams are classes which is a excellent way to manage a school walk-a-thon. The students are working together, learning the dynamics of team building and competing in a healthy way. Children learning the value of fundraising through a pledge drive teaches them how to reach out and network, with their hearts of gold being their best selling point.

“Don’t forget to ask everyone you meet to support you in your walk-a-thon. Ask them for $10 or $20 – small amounts can make a difference! Ask not only your co-workers, family and friends, but your hair dresser or barber, your mail carrier, your kids’ teachers, your clients, your baker, your favorite store owners and others you interact with regularly. See DoJiggy’s Participant Fundraising Library for fundraising ideas and tips, sample letters, a detailed User Guide to the Participant Control Panel, and more!”

More Walk-a-thon Resources

School Fun Runs & School WalkathonsWe’re here to help! Read our blog on school jog-a-thon logistics. Download our free “Walkathon Guide – Your Complete Guide to Hosting a Successful Walkathon” for step by step guidelines to help you prepare for your walk-a-thon, market the event, solicit sponsors, increase online engagement, and utilize online fundraising software for managing registrations, online donations, progress tracking, communications, sponsor management, and reporting.

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Maureen Peine

About Maureen Peine

Maureen has been writing and marketing for DoJiggy for over 7 years, and has a strong background in nonprofit fundraising. While with The Nature Conservancy for 7 years prior to DoJiggy, she learned the inner workings of marketing to the State of California within the external affairs department. Her heart is in her writing as she believes in the power of change through nonprofit organizations.
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