The Grammy Award-winning Phoenix Chorale, one of the finest choral ensembles in North America, has begun their annual 30/30/30 Phoenix Chorale Campaign. “From March 30-April 28, 2013, our singers, staff, and board of directors are working towards achieving their individual goals to each find 30 people to give $30 or more in 30 days during our spring fund drive — a campaign to keep the GRAMMY-winning Phoenix Chorale doing more of the same.”
This annual online fundraising event draws greater attention each year as it becomes more popular while increasing the funds they raise.
The Phoenix Chorale’s fundraising website has been an important tool, adding to the success of their event. In just four days this peer to peer fundraising campaign has raised $4,800.00. Each participant has created an individual fundraising page and is actively working on Facebook, Twitter and email to draw people to their pledge event. Personal fundraising websites allow participants to reach out personally to their community of supporters by sharing photos, videos, personal goal statements and more.
Their fundraising website contains a very detailed FAQ page which contains important donor information, such as how secure their online donations are, and whether they are tax-deductible. Their About Us page expresses fully who they are by sharing their mission statement: “The 28-voice chorus is equally dedicated to the creation and performance of new music, which is intermingled with more traditional concert literature. Audiences around the world have been treated to the sounds of the Chorale through live performances across the United States and in Canada, and in live broadcasts and recordings on radio stations across the globe.”
The photos, font and color scheme selected in their website template makes for a very appealing design and gives visitors a great first impression. The fundraising website is also easy to navigate making it simple for potential supporters to learn more about the cause and find out about upcoming events. There is an appealing “Donate Now” button for donors to make safe and secure online donations. There are also sharing widgets so people can help spread the word by sharing the website within their social networks.