Tools and Tips, Walkathons

5 Steps to Creating Effective Walk-a-thon Flyers

Walk-a-thon or Fun Run flyers are a basic “one-sheet” designed to explain the purpose of your event, educate people about the mission of your organization and outline the important details for the walk-a-thon fundraiser or run/walk/ride fundraising event you’re hosting. Walk-a-thon flyers assist organizations in marketing their walk-a-thon events and are essential marketing collateral in helping to spread the word about these peer-to-peer fundraising campaigns.

Walk-a-thon Flyers

5 Steps to Creating Effective Walkathon Flyers

  1. Capture Attention:  Create a fun name for your walk or Fun Run event that supporters can remember. Use an interesting headline, and include an introduction with your mission statement. One idea is to capture your audience’s attention with a shocking fact and a statement of how people can help. Example: “1 in 8 women today are diagnosed with breast cancer. You can help by giving back to your local community through participating in our Breast Cancer Awareness Fundraising Walk”.
  2. Explain Why People Should Attend: What are the perks for coming out and walking? Tell them about the fun activities that are part of your event. Will there be free food and beverages, entertainment, music, etc? Will the participants receive T-shirts or other items? Will there be prizes for most donations and pledges raised, first to cross the finish line, etc.
  3. Don’t Forget Basic Event Details: Be sure to tell the quick summary of events…the “who, what, when, where and how”. What organization is hosting the event & who is the benefiting charity? Date & Time: include the date and location of the walkathon as well as the before and after activities.
  4. Promote your Walk-a-thon Website: You’ll definitely want to include a link to your crowdfunding website where people can learn more about your walkathon and make online donations. Think of the walkathon flyer as a quick summary of your pledge event, and the website as a detailed version. Donors can find more information regarding the walkathon, details about the charity, learn more about individual participants and sponsors and, of course, make online donations.
  5. Include Sponsor Logos and Information: Including sponsor logos on flyers gives local businesses the opportunity to gain exposure to many influential leaders in your community, as well as participants and the general public watching the event. This is a great way to say “Thank You” to sponsors, and is an excellent selling point. Read more on how to attract sponsors to your walk.

Download Sample Walkathon Flyer Templates

Walkathon flyers can easily be customized for any walk-a-thon, bowl-a-thon, swim-a-thon, hike-a-thon or other peer-to-peer fundraising event. DoJiggy has created two templates of walkathon flyers for you to use. Simply customize the text and insert your own graphics or logo and you are ready to start spreading the word about your walk-a-thon or Fun Run. Download Sample Walkathon Flyers now.

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About Maureen Peine

Maureen has been writing and marketing for DoJiggy for over 7 years, and has a strong background in nonprofit fundraising. While with The Nature Conservancy for 7 years prior to DoJiggy, she learned the inner workings of marketing to the State of California within the external affairs department. Her heart is in her writing as she believes in the power of change through nonprofit organizations.
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