School Fundraising

Tips to Engage Parents in School Fundraising

Now that school is a few weeks under way, parents and students alike have already been notified of a few upcoming school fundraising opportunities in many schools.  Fall is the perfect time for schools to engage parents in giving back to their child’s school! Everyone is excited for the upcoming new year and willing to do what it takes to be sure their child has the best education, and along with that comes planning fundraisers for kids. Yet it’s always a good time to engage parents in school fundraising.

engage parents in school

Four tips to engage parents in fundraising for kids

Annual Fund Drives

Start the funds flowing right at the beginning of the year by hosting an annual fund drive.  Parents are more receptive to contributing as the school year begins and responsive to fundraising letters. They’ve already shelled out money for school supplies, back-to-school clothes, after-school programs and more, so what’s an extra $50?  Many schools suggest establishing a set donation amount per student in their donation letter This makes it easy for parents as they don’t have to question what amount to give. And, you can make it even easier by setting up an online donation website where parents can safely pay with credit card. This suggested donation also provides an estimated amount of dollars the school may be able to raise up-front helping with goal-setting for the balance of the school year.

Recruiting Parents in School Fundraising

The beginning of the school year is also a great time to recruit parents in school fundraising. Especially for new parents arriving at the school who may be looking for opportunities to branch out in their community and meet other parents.  There are plenty of PTA fundraising initiatives throughout the year, and you’ll need the extra resources to manage them. New PTO members bring new fun fundraising ideas.

School Crowdfunding Events

School crowdfunding events, such as a school walk-a-thons and read-a-thons can be very lucrative fundraising options. Be sure to encourage parents to be proactive in the pledge drive campaign. Show parents how they can make it a fun process for the family. They can help set up the student’s personal fundraising page together by selecting fun, family photos and helping them write their personal goal statement. Parents can also assist in soliciting donations by promoting the school fundraiser beyond family contacts (neighbors, friends, family members). Parents have a whole social network of supporters that may be willing to donate to school fundraisers (i.e. co-workers, church members, old school friends) when posting to Social Media Fundraising channels. Be sure to check out DoJiggy’s crowdfunding software that makes it easy and doesn’t take a percentage of your funds raised.

Don’t Forget the Prizes & Recognition

Parents in school fundraising can motivate children with intrinsic and extrinsic rewards!  Often schools reward the classes or students who’ve received the most donations, but parents can also reward their children by showing them how proud they are.  Parents are encouraged to ask questions about how the fundraiser is going, and find out how they may be able to help. Physical rewards don’t hurt either! Offering to reward your child for achieving his or her personal fundraising goal (perhaps that new game your child’s been wanting or inviting friends over for pizza) is a great way to show them “job well done!”  These things provide for a more success for parents in school fundraising and student involvement.

Lisa Bennett

About Lisa Bennett

Lisa is the Sales Director at DoJiggy. She joined DoJiggy in 2006 and loves her job. Prior to working with DoJiggy, she worked at several non-profits and managed special event fundraising.
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