I recently attended my son’s school jog-a-thon (variation of a walk-a-thon fundraiser) and I must say, this was such a fun elementary school fundraising event. The kids were so excited and loved the day. The entire school participated and school spirit was bolstered in this way, but the manner in which the event administrators arranged the jog made it very manageable for volunteer parents and students alike. Grade levels participated in the school jog-a-thon at different times. For example, the kindergarten classes’ jog began at 9:05 am. The classes gathered on the football field and water stations were set up at each corner. After the kindergartners completed their jog, the next classes up began.
The PTA and event organizers made the school fundraiser very appropriate for each grade level and fun for the students. For example, in the kindergarten group, they had superheros and characters jogging alongside the kids. Humpty Dumpty was there (I’m sure all students were happy to see that they were faster than the slow-moving egg sitting on the wall), and there were characters like Iron Man who ran along side the children and gave them high-fives, keeping them motivated. Even warm-up time was made fun with marines leading stretches and jumping jacks.
The students ran for 20 minutes straight, taking breaks when they needed to. There was a large clock on display to count-down the time, thus motivating the kids to keep going for the entire 20 minutes. Each time they completed a lap, volunteers punched a hole punch in their running bib – this allowed them to track completed laps for donors who chose to give pledge donations by contributing a set amount per lap completed. My son completed eight laps.
Students were encouraged to raise a total of at least $30 each, yet if they raised more than $100, they received a prize. This really motivated my son (along with many other children). Setting a financial goal (i.e. $100) and then rewarding students for accomplishing it helps make them feel good about their achievement. They got their name announced over the load speaker at the event and got to go to a prize table to choose their prize, making them feel special. There were also larger prizes for students and classes that raised the most funds.
Overall I was very pleased with the event and especially my son’s enthusiasm for participating in the fundraiser. One thing that I did not particularly like about the school fundraiser was the fundraising website they used for collecting donations. Since most of our family lives far away, we had to solicit donations by sending email requests to friends and family. (The school also distributed a pledge sheet or pledge form to each student.) However, the link we had to send to family and sponsors led to a very generic page that was not very user-friendly. There was absolutely no ability to personalize the page, so donors had no idea which student they were contributing to. I think it would have been fun to have a personal fundraising page where we could add a picture of my son, a description of the purpose of the fundraiser, and then set a goal and track his fundraising progress as people made donations. We could not easily solicit pledges by lap as there was no reporting for this, only straight donations. We really had no idea how much he had raised or if he had even accomplished his goal until the day of the event. Also, although the fundraiser was a great success in many ways, it really did not raise that much money for the school.
DoJiggy Crowdfunding Software provides personal fundraising pages for participants and classrooms, creating competition and allowing schools to raise 2-3 times more money on walk-a-thons and crowdfunding events.
Our P2P Crowdfunding Software for schools features include:
- Personal fundraising pages for participants and classrooms (or other team unit)
- Easy participant registration or student import options
- Student online privacy features
- Social media share links on all pages
- Leaderboards and fundraising thermometers to further encourage competition
- Ability to accept secure donations or pledges (per lap or other distance)
- Cash and off-line donation or pledge entry (at no additional cost) for students/parents and administrators
- Prize management system with prize widgets on pages
- Ability to have donors optionally pay payment processing fees
- Secure, integrated credit card payments
- Sponsor sales and promotion for local businesses
- Detailed financial reporting
- Email communication system to email students and parents
- Fully customizable, mobile-responsive website templates
DoJiggy is the leader in hosting School Fun Runs, Read-a-thon Fundraisers, and other crowdfunding events for schools. Here are some more great school fundraisers and school fundraising resources to get your school started on the road to success.