It seems like Color Runs™ are popping up all over the place. So what’s all the buzz about? A Color Run is a running event where participants and observers throw brightly colored paint on the runners. The event is generally non-competitive and the emphasis is on having fun. This popular event type has also become a fun and creative way to raise money for non-profit organizations.
The basic rules are:
- All participants should wear white to start
- Anyone and everyone can throw colors on runners
After runners complete the race, the fun can continue with a celebration. This usually includes music, dancing and massive color throws – which create vivid color combinations on everyone in sight. This post-party also provides an excellent opportunity to raise additional fundraising dollars by hosting a fundraising raffle or selling food, beverages, memorabilia, etc. Perhaps having a photo booth on site for participants to capture the memorable event and consider bringing in notable celebrities or musicians to attract a crowd and bring the media to the event.
Why not make your next fundraising event a color run?
A color run would be hosted similar to a walk-a-thon fundraiser, where your participants would either pay a registration fee or collect donations in an effort to raise money for your cause. Since thousands of people worldwide are signing up to participate in these color run events, can you imagine how successful you could be with so many advocates raising online donations?
With DoJiggy Crowdfunding software, each participant can easily create a personal fundraising page where they upload photos and videos, mission statements, and securely collect online donations. They can then easily send the link of their fundraising website to family and friends in advance of the event. By making the event an online fundraising campaign, participants are able to expand their reach and therefore raise more money for the supporting cause.
First Priority recently hosted a Color Run for the Gospel fundraiser which was a huge success resulting in more than $10,000 raised for their cause helping to connect the church to reach students on over 165 campuses in seven counties.
The Color Run™ was founded in January of 2012 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”. This concept brought forth a completely new genre of running events that continues to grow exponentially. Now the single largest event series in the United States, The Color Run has exploded since its debut with more than 170 events hosted in 30+ countries in 2013. DoJiggy LLC is not affiliated with the Color Run.