Zumba Fundraiser – A Unique Fundraising Event

Are you looking for a unique fundraising idea? How about a zumba fundraiser? Zumba is a fun Latin-inspired fitness dance that’s been gaining popularity in many gyms and fitness centers. Zumba fundraisers have become a fun and lucrative fundraising event.

IntroPic_ZumbaBenefits of a Zumba Fundraiser

  • It’s fun and unique fundraising event idea – a great way to differentiate your fundraiser
  • Encourages health and fitness as people exercise while raising money for your cause
  • Relatively easy to plan with low overhead costs
  • the Zumba dance can be customized to satisfy a variety of age groups and fitness levels, and works for both large and small groups
  • Potential to raise a lot of money through registrations, online donations and other “add-on” activities (i.e. fundraising raffle, silent auction, etc.)

How to Plan a Zumba Fundraiser?

A zumba fundraiser is not too difficult to plan. The basic premise of a Zumba fundraiser is for an organization to host a Zumba class, (or party as it is sometimes called), where the money raised goes to support a particular charity or cause. Participants pay money to participate in the event, which can last for an hour, or longer in the case of zumba-thon.

In order to host a Zumba Fundraiser, you’ll want to consider the following steps:

1. Choose A venue – Try to host your zumba fundraiser at a location that is free (perhaps your local YMCA, school gymnasium, church cafeteria, or even a park). If you do find a “paid location” (such as a gym or dance studio) – Try to negotiate -Explain the benefits the location will also receive by hosting the event there (i.e. hosting the fundraiser at their location brings new possible members to their location!) You’ll want the location to have enough space for people to move around, and make sure it’s not too stuffy as there will be lots of movement! if you intend to have food, beverages or other entertainment, a large location such as a community park may be a good choice.

2. Find Instructor(s) –  Try to find some certified Zumba instructor/s (perhaps those who are well known) who would be willing to help your cause by donating their time to teach the class.  If they lead zumba classes locally, they may be excited about the opportunity to be introduced to some new people who may want to take future classes. You may want to find multiple instructors if you intend on having a large group or hosting a zumba-thon. Be sure to ask instructors to help promote the event! They likely have students already attending their classes, and might be willing to post announcements where they currently teach.

3. Plan & Manage Your Event – Set up a fundraising website where you can educate people about the benefiting cause, share details about the upcoming event (i.e. date/time, instructor info, event location maps and other details: possible raffle prizes and entertainment, etc.) Your fundraising website not only shares information about your event, but also provides an easy way for people to register and/or make online donations. With all this information tracked in one place, administrators are easily able to update information, track real-time fundraising progress, communicate with participants, and generate reports.

4. Promote the Event – In order for the event to be successful, you need people to participate and donate! Participants can be members of the organization/charity, students and faculty (if hosting a school fundraiser), friends and family, or the general public. And donors can be virtually anyone living anywhere – you just need to send them to your fundraising website! In order to attract participants and donors, you’ll need to spread the word. Post announcements on your website, send a press release, send emails to your organization’s database, reach out to local businesses for sponsorship and support, and ask participants to share information with family and friends via social media, etc.


A great example of an upcoming Zumba-Thon is hosted by the Coalition for Hispanic Family Services on June 22, 2014 from 12 – 4 pm.  This fun-filled afternoon features great music, raffles, silent auctions, and food/drink for purchase. Click the banner above for more information.