Giving Tuesday (#GivingTuesday) is only 2 months away. What are your non-profit fundraising plans? On December 2, 2014, non-profit organizations across the globe will be reaching out to their supporters to request their generous donations.
Giving Tuesday falls the Tuesday after Thanksgiving and kicks off the year-end giving season. The thinking behind Giving Tuesday is this…we have one day of “giving thanks” (Thanksgiving). Then retailers have 2 days for giving shoppers great deals (Black Friday & Cyber Monday) – so what about nonprofits? Shouldn’t charities also have a chance to participate in the spirit of giving? That’s when Giving Tuesday was born. The Tuesday after Thanksgiving people are encouraged to give back to the greater good. With all the money people are spending on food and shopping – how about encouraging them to put a little cash aside to donate to a cause they support?
The problem with hosting a Giving Tuesday campaign is the competition. Every nonprofit organization is likely jumping on the bandwagon and encouraging people to give to their cause over another. Social media is likely to be cluttered with messages and inboxes flooded with emails about how their donation can make a difference. How can your nonprofit compete?
What we suggest is getting an early start. Start your campaign now….2 months in advance. Set up a donation website where donors can easily go online and make a Giving Tuesday donation. How nice is that? With the business of the holiday season and people traveling and/or relatives visiting, wouldn’t people find an advantage in making their Giving Tuesday contribution early? Set a goal you wish to reach by Dec. 2, 2014 and start tracking your progress now with a fundraising thermometer.
Then when December 2nd actually comes, they can be at peace knowing they already gave-back. Then all they need to do on Giving Tuesday is tell people about their generosity! Not only will they feel good about their contribution, but possibly encourage others to donate as well w/ easy “share widgets”, thus taking your campaign viral!
With DoJiggy, not only can we can make the process of collecting online donations for your Giving Tuesday campaign easy, but we can also help you promote your cause. We provide fundraising widgets that you can post on your organization’s website, blogs, social channels and more – giving access to your donation website a simple 1-click away.
If all of this sounds good to you, let us help you get started by creating a simple branded Giving Tuesday campaign. We have easy-to-use templates to help you create a custom donation website that mirrors the branding of your nonprofit organization. Here you post information about your cause (including photos, videos and a fundraising thermometer to track your progress) Supporters can easily make safe and secure online donations with a few simple clicks. And, if you choose to use our merchant services division to process your online credit card payments, we’ll give you a free donation website!
DoJiggy’s merchant services division provides certified credit card processing specifically with nonprofits in mind. We provide some of the lowest processing rates, no binding contracts, and a simple approval process. Need proof? Here’s a case study on just one of our many successful clients.
Learn more about how you can safely collect online donations for your GivingTuesday campaign with our donation software.
Learn more about the Giving Tuesday or find Giving Tuesday fundraising ideas.