Giving Tuesday – A Day of Global Giving

On #GivingTuesday we honor The Harry Chapin Food Bank of Southwest Florida who will hold their 7th Annual WINK News Feeds Families Hunger Walk in January. This year they have already raised $105,425.00 for children, families and others in need in their community. Over the past six years their crowd fundraising walk-a-thon has raised $1,300,000.00 to fight hunger.

I walk because

“We believe service to others is fundamental to creating a hunger-free America. We serve with excellence, compassion and responsiveness to meet the needs of those with whom we work, internally and externally. The better we serve the more people we bring together in commitment to our vision.”

Over 1000 walk participants use crowd fundraising software to easily register and form lively teams. The enthusiasm generated by such a large network of supporters makes this annual event very exciting to be a part of. They formed teams and offered incentives such as free t-shirts for those who met their crowd fundraising goal. Each participant has their own personal fundraising page in which they’ve added photos, videos and mission statements. Each team has a team page showing its members and milestones. The extra charge of positive energy created within fundraising teams is an effective pledge event strategy as it ignites donors to join in the fun and vibrant spirit of fighting hunger together.

One of the most important factors of their success lies in the outreach they have done within their community. “We are fortunate to partner with the local CBS affiliate as the title sponsor of the Walk. This partnership gives us a considerable amount of local TV coverage; special interviews, and they produce commercials and videos for us. We also have a great partnership with The News-Press our local newspaper. They do print ads in three or four publications for us.”

In viewing the Sponsors page on their crowd fundraising website it’s clear that much cultivation has occurred in gaining support from such an extensive list of fundraising event sponsors. They have kept in close contact with their sponsors through an email list within their website in sending out acknowledgements, thank you notes, and milestones as they met and exceeded their fundraising goal.

The Harry Chapin Food Bank is a member of Feeding America, the nation’s leading domestic hunger-relief charity. Their mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Free online you will find a number of great articles, tips and helpful guidelines, along with our crowdfunding software to help you manage all the details for your walk-a-thon fundraiser. Many people find it valuable to download our walk-a-thon guide which walks you through each step of the planning process to help you prepare, manage and execute a successful fundraising event. There are also a number of free fundraising templates you can download and use for your own event including: walk-a-thon pledge forms, participant waivers & instructions, flyer templates, and more.