Fundraising Case Studies

In Honor of Giving Tuesday

On #GivingTuesday, a day of global giving, we honor The Harry Chapin Food Bank of Southwest Florida who will hold their 7th Annual WINK News Feeds Families Hunger Walk in January. The Harry Chapin Food Bank is a member of Feeding America, the nation’s leading domestic hunger-relief charity. Their mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. This year they have already raised $105,425.00 for children, families, and others in need in their community. Over the past six years, their crowdfunding walk-a-thon has raised $1,300,000 to fight hunger.

A Day of Global Giving

“We believe service to others is fundamental to creating a hunger-free America. We serve with excellence, compassion and responsiveness to meet the needs of those with whom we work, internally and externally. The better we serve the more people we bring together in commitment to our vision.”

About the Walk

Over 1,000 walk participants use crowdfunding software to easily register for the event and form teams. The enthusiasm generated by such a large network of supporters makes this annual event very exciting to be a part of. Incentives such as free t-shirts are offered for those who met their fundraising goal. Each participant has their own personal fundraising page in which they’ve added photos, videos and mission statements. Each team has a team page showing its members and milestones. The extra charge of positive energy created within fundraising teams is an effective peer-to-peer event strategy as it ignites donors to join in the fun and vibrant spirit of fighting hunger together.

One of the most important factors of their success lies in the outreach they have done within their community. “We are fortunate to partner with the local CBS affiliate as the title sponsor of the Walk. This partnership gives us a considerable amount of local TV coverage; special interviews, and they produce commercials and videos for us. We also have a great partnership with The News-Press our local newspaper. They do print ads in three or four publications for us.”

In viewing the Sponsors page on their crowdfunding website it’s clear that much cultivation has occurred in gaining support from such an extensive list of fundraising event sponsors. They have kept in close contact with their sponsors through an email list within their website in sending out acknowledgments, thank you notes, and milestones as they met and exceeded their fundraising goal.

What is Giving Tuesday?

Giving Tuesday is a nationwide fundraising campaign aimed at transforming the holiday season from receiving to giving. The goal is to try to get people to give some of what they typically spend during the busiest holiday shopping days following Thanksgiving, Black Friday & Cyber Monday. It also kicks of the year-end fundraising season each year.

More Walk-a-thon Resources

Free online you will find a number of great articles, tips and helpful guidelines, along with our crowdfunding software to help you manage all the details for your walk-a-thon fundraiser. Many people find it valuable to download our walk-a-thon guide which walks you through each step of the planning process to help you prepare, manage and execute a successful fundraising event. There are also a number of free fundraising templates you can download and use for your own event including walk-a-thon pledge forms, participant waivers & instructions, flyer templates, and more.


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Maureen Peine

About Maureen Peine

Maureen has been writing and marketing for DoJiggy for over 7 years, and has a strong background in nonprofit fundraising. While with The Nature Conservancy for 7 years prior to DoJiggy, she learned the inner workings of marketing to the State of California within the external affairs department. Her heart is in her writing as she believes in the power of change through nonprofit organizations.
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