Fundraising Case Studies

The Crowdfunding Plunge

The Pitts-burrrrg Drowned Hogs are getting ready to take the crowdfunding plunge into the Chilly Mon to raise money and awareness for Circle C Youth and Family Services’ work with at-risk kids in Pittsburgh. On January 31, 2015, brave swimmers will embrace the cool water and take pledges for their beloved nonprofit organization, and enjoy the camaraderie of this unique crowdfunding event.

The Crowdfunding Plunge

“A Drowned Hog can be anyone with an adventurous spirit and a willingness to raise funds and take a quick dip for Circle C’s programs for kids! Got cold feet? It’s OK! Support your favorite Drowned Hog’s fundraising efforts here, then cheer them on at the river!”

The Circle C crowdfunding software involves individual swimmers creating a fundraising page and multiplying their fundraising dollars as each tap into their social networks to raise funds for Circle C.  Each heroic (buurrrr) participant has included personalized pictures and videos, a personal statement, fundraising thermometer and goal. There is an online control panel for each swimmer to email friends, update their fundraising webpage, and manage incoming online donations.

Donors and sponsors are welcome attend the Pitts-burrrrgh Drowned Hogs crowdfunding event and be a part of the excitement. Their online donations are processed through a secure, PCI compliant portal. And they can track the goal achievement progress through the online fundraising thermometers for each participant.

Circle C Youth and Family Services is a private, non-profit agency that provides 24-hour residential care to children and teens in both group and foster homes. They also provide non-residential supportive services and life skills education to teens and young adults who will be aging out of the child welfare system, assisting them with their transition to adulthood.

Crowdfunding for nonprofits allows organizations to expand their reach and open up new windows of opportunity by engaging their participants directly in their fundraising campaign. They do this through peer-to-peer fundraising, where participants raise funds on behalf of the organization. Learn more about the value peer-to-peer fundraising campaigns created for nonprofit organizations by checking out our infographic below:


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Maureen Peine

About Maureen Peine

Maureen has been writing and marketing for DoJiggy for over 7 years, and has a strong background in nonprofit fundraising. While with The Nature Conservancy for 7 years prior to DoJiggy, she learned the inner workings of marketing to the State of California within the external affairs department. Her heart is in her writing as she believes in the power of change through nonprofit organizations.
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