Our hearts hold the keys to success, yet how does this pertain to effective online fundraising events? Creating relationships whether through community partnerships or with each donor has a lasting impact on annual fundraising campaigns. Mission statements, photos and event themes driven with emotion have the ability to reach across oceans and befriend your audience to give.
Pearls of wisdom in fundraising are expressed by specific examples of successful events:
- Reach your Crowdfunding Audience Personally
Reaching constituents emotionally was done with a great degree of effectiveness by Julia during a bike-a-thon to support education in California. Julia is one of the top fundraisers, and from her personal fundraising page, it is easy to see why. Even the scrolling comments from her supporters reflects her commitment to education given the emotional investment shown by each supporter — “Besides the donation, sending a million blessings!”….. Literacy lives! Love, Mom”. Julia has included some touching photos of the kids she teaches and their artwork as opposed to pictures of herself, speaking volumes of her mission.
- Create an Emotional Connection with your Donors
The importance of building strong relationships with donors is shown by the Sharks Foundation’s Sampling with the Sharks wine tasting fundraiser, with their top donors being at the heart of this exclusive and exciting event. The event provides a casual atmosphere in which fans and donors interact with San Jose Sharks players, coaches, alumni and broadcasters – sharing stories of the game and their personal experiences. The collective shared excitement and passion for the game of hockey and life in the San Francisco Bay Area connect them in this unique and personal atmosphere – giving fans a truly once in a lifetime, up close and personal experience. The two hour wine tasting event includes 14 of Northern California’s most exclusive wineries, light appetizers, Live, Premier and Silent Auctions with proceeds benefiting the Sharks Foundation’s grant process and numerous programs dedicated to enhancing the lives of youth and families in need in the Bay Area.
- Create Value in Society
While environmental nonprofit organizations are collectively hosting successful events, this special event holds activities for kids focused on learning about birds and bird conservation. They teach children how to properly use binoculars and involve them in learning how to make glass windows friendlier to birds, the importance of clean feeders, and more. A short hike introduces participants to birds and the day culminates with a raptor flight. The event is free, but Boulder’s Migratory Bird Day raises funds for conversation. Every donor contributes to habitat restoration, and are motivated by a sense of commitment to Planet Earth in teaching our children the importance of our environment.
- Form Community Partnerships
The 7th Annual WINK News Feeds Families Hunger Walk this year raised $330,000.00 for children, families and individuals in need. Overall their fundraising walk-a-thon has raised $1,000,000.00 to fight hunger. One of the most important factors of their success lies in the outreach they have done within their community. They have formed partnerships with their local CBS affiliate as the title sponsor of the walk. This partnership offers them local TV coverage and special interviews; they produce commercials and videos for them. They also have a great partnership with their local newspapers who create and run ads in their publications for this exciting walk of over 1000 participants.
Online fundraising software is important in helping these successful events, yet people making connections and organizations driving from the heart is the common essence of each of their stories of success.