Fundraising Ideas

Hosting a Sporting Clay Shoot Fundraiser

Sporting Clay Shoot FundraiserDo you feel like your fundraising events have run their course and you’re ready to try a new type of event? With over 30 million recreational shooters in the United States, a sporting clay shoot fundraiser may just be the perfect fit for your mission, donors, and fundraising goals.

Never heard of sporting clay shoot fundraisers before? These events may also be called skeet shoot fundraisers. They are becoming increasingly popular in fulfilling the need for increased fundraising efforts. Based on the number of individuals who shoot for recreation and the fact that the events can be quite lucrative, more and more organizations are jumping on board.

DoJiggy hosts several sporting clay shoot fundraisers each year, including some of the highest-grossing events in the US. We’ve seen the impact that successful events can have on the mission and programs of an organization. We’ve taken what we have learned and created software that will support your efforts. Organizations use our event management software for general registration tickets, sponsor registration, product sales, and event promotion in managing a seamless sporting clay shoot fundraiser from start to finish.

Using Crowdfunding Software for Your Sporting Clay Shoot Fundraiser

To increase fundraising capabilities and awareness around a sporting clays tournament, many organizations are turning to nonprofit crowdfunding. With this option, all of your shooters become fundraisers for your organization. DoJiggy offers powerful peer-to-peer crowdfunding software for sporting clay shoots, where each shooter and team have their own personal and team fundraising pages which they can customize and send to friends and family via email and social media. Their network of friends then becomes supporters of your organization via easy, secure online and mobile donations.

Creating an online fundraiser that is both successful and fun is easier than ever. Like any well-executed online fundraising event, putting the proper planning and effort in place can make a world of difference between an event that gets better with each year and one that flops in the first. Your organization can start with our fundraising website templates and easily customize it to support your sporting clays tournament.

By empowering your event registrants to share their stories and why they are raising money for your mission, these already amazing people will bring in even more amazing people to help make your event an even bigger success than you had planned. Shoot for the stars with DoJiggy!

Hosting a Sporting Clay Shoot

Start a Free Clays Website

Let’s make sure yours is a successful fundraising event that sells out year after year. In addition to our website template, we’ve put together a few critical planning tips and tricks for you so that your sporting clay shoot fundraiser is the best event yet for your organization.

Make Sure a Skeet Shoot is the Right Event

Sporting Clays ShooterAs with any fundraising event, it is important to consider your organization’s mission and how the event aligns with that mission. Fundraising skeet shoots are great fundraising events for Boy Scout troops, military and police groups and supporters, Oil and Gas industry groups, and those organizations that support and champion shooting sports and outdoor pursuits. You probably need to have some level of expertise within your organization as well, to safely and successfully pull off this type of event.

Start with the Numbers

Sporting Clays BudgetingStarting with the fundraising event budget, how much will you need to raise and create in net proceeds in order for this event to create the financial momentum and publicity that your mission needs? Consider all of your expenses. Remember to also include in-kind contributions and support through media, public relations, food, venue, or anything else that you think you may be able to get donated. While these may not bring in actual income, the exposure and expense savings offset can be a tremendous asset to any charitable organization. Then take your revenue goal and break it into categories that will eventually have action plans associated with them.

Find a Way to Raise More at the Clay Shoot

How will you raise money, other than the obvious ticket sales or P2P revenue? Break your revenue goals into selling event tickets, sponsorships, and crowdfunding goals (if you have decided to go this route). Then consider that there are many other ways to raise additional funds, once you have your shooters all in one place. Consider selling event-related products, hosting a silent auction, and/or fundraising raffle tickets. The easiest possible option here is to host a 50/50 or cash pot raffle, where the winner is drawn online with our raffle platform.

Start an Online Raffle or Auction Fundraiser

More Media = More Exposure for your Fundraiser

Sporting Clay Teams fro mthe Great Americas ShootThe more media coverage that you can garner for your event and mission the better. Oftentimes, non-profit organizations don’t have the budget to purchase airtime for television or radio advertising, yet many media outlets will help with in-kind support. You can reach out to your local television and radio stations and see if they have some free time during their broadcasts to have a quick chat on-air about your fundraiser.

Consider having a local media celebrity as an honorary event chair to raise the profile of the event through their media organization and social media following. They would be more than willing to send a tweet, or 50, to their supporters discussing the importance of your mission and online fundraising event.

Client stories and testimonials make for amazing videos and on-camera features that will pull at heartstrings that will lead to clay shooters pulling at their gun triggers for charity.

Surround Yourself with Amazing People to Plan the Shoot

Skeet Shoot Fundraising EventsYour tournament planning committee is a critical part of the success of your event. Ensure that your committee has an incredible set of active, committed, and leading volunteers that will put in the work and time to help pull off a successful sporting clay shoot fundraiser. In addition to your volunteers helping to bring in sponsorships, participants, and media exposure, they are the perfect people to put together teams and create peer-to-peer camaraderie which is so important to event registration and participation.


How to Hit the Event Day Bulls-Eye

When you make it to the big day of your sporting clays shoot, the logistics of the event must run smoothly and seamlessly for participants, donors, and sponsors to have a phenomenal experience. And don’t forget that having a fun shoot is what everyone wants. Here are some key elements for an amazing event day experience:

  • Choose a sporting club or shooting complex that will impress shooters.
  • Think safety first! Be sure to include vests and earplugs for all shooters. Talk to the shooting complex and follow their lead here.
  • The more volunteers the better. Always err on the side of having too many volunteers than not enough as things come up.
  • Give your participants plenty of good food. Make sure the food is tasty and presented in a way that will wow your participants.
  • Ensure that the drinks are cold and readily available. If the skeet shoot is on a hot day, plan for even more drinks to be served.
  • Create fun games that are in addition to the skeet tournament. The more winners you have the better. Many gun clubs will be able to include a 5-stand setup, a wobble trap or a flurry. You may be able to charge for contests and raise even more money here.
  • Have music playing so that it’s not a distraction, yet adds to the party-like atmosphere that you want at your event. DJs may work with you on their rate to create a truly lively gig while promoting themselves. Make sure the day is fun!
  • Keep the mission on the minds of your shooters by placing stories, pictures, and inspiring client quotes throughout the online fundraising event and on your website so that they remember why they’re involved.

Seamless Clay Shoot Wrap Up

Sporting clays shoot software will help in managing your follow-up, with thank you note writing being easier than you would imagine. Ensuring that your notes of gratitude are not only correct but prompt and on time is an amazing way to leave a donor with a lasting impression of your non-profit or charitable organization. Make sure you tell supporters how much was raised, where the money raised is going, and how it will help your community, sharing a story of its impact.

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About Heather

Heather Filipowicz, CFRE (Certified Fund Raising Executive), has over 15 years of nonprofit fundraising and management experience. She successfully raised millions of dollars for various nonprofits in the Buffalo, NY community. Now, she resides in Tampa, FL where she is a writer, blogger, yogi and Mom.
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