Social Media

15 Social Media Fundraising Tips

Bring more donors to your fundraising website through social media fundraising channels. Engage in a day to day communication with your global audience with simple Social Media Fundraising Tips. Be consistent with who you are and be an inspiration, and use your posts as a way to connect more intimately with your audience. Draw people to your Donate Now button by sharing the personality of your organization in more depth than your website does.

Social media fundraising it not about the platforms – Facebook, Twitter, YouTube, LinkedIn, Google + and Instagram. These channels are simply vehicles for you to communicate with donors and volunteers in establishing relationships with them. Social media sites set the stage for you to share your work and build a global network of supporters. Let´s discuss 15 ways to help you in doing so.

Social Media Fundraising Tips

  1. Add a new photo on Instagram every day of a story you wish to tell about your non-profit. It may be of an individual your organization has helped, or several. Or it may be sharing pictures of a project such as the stages of designing a new school library or embarking upon a school fundraising campaign. Add a few sentences or a caption to each photo and keep your audience captivated with something new every day in building upon each story.
  2. Sharing more about the details of your work is what social media in essence can do for you in creating a strong, global donor base. Post the results of your fundraising events on social media pages. This offers donors a chance to celebrate the success that they are a part of. It gives potential donors a concrete example of your successful fundraising. Post on Facebook (and more) not only the money you have raised through an event, but how much fun everyone had and how much networking occurred.
  3. Linking social media channels to each of your posts, for example on Facebook, encourages your donors to click and find out what you´re saying on Instagram and Twitter. This method may be used to save time in a pinch if you only post on one channel on a hectic day.
  4. Another way to use links to bring more information to donors is to place a link to a video which leads back to your website from your YouTube channel or your Instagram page, and add expanded content around the video. Drive donors on Instagram back to longer content version on your YouTube channel by asking them to click the link in the description of your Instagram page.
  5. Brand your non-profit with the photos and graphics you choose to post on social media pages. What will reach your audience and speak to your image and charity work? Customizing your SM pages with the same images across channels is a way to brand your organization. Your about us tab should be brief and quickly describe who you are and what you do for the world articulately.
  6. Crowdfunding events are a grand opportunity to encourage participants to re-post and share event information that you have shared. In turn, re-posting their photos, videos, event information and each success along the way is an easy way for you to promote your non-profit by sharing personalized information about your efforts.
  7. Add a LinkedIn Company Page and upload the most current information about your non-profit. Your LinkedIn non-profit page should share your mission, current news and stories of success. Make it informational and add heart rendering photos. Keep your associates engaged so they’ll be your ambassadors as well.
  8. How can you woo more donors and volunteers? Add hyperlinks to your fundraising appeals for volunteers, event sponsors and donors that lead to the exact page where they can sign up to participate and donate. Make it easy for them to get involved with clear pathways and easy to use fundraising software. Put yourself in their shoes and think of the times you have left a website because it too much work…offer a rewarding experience for your donors from the very beginning.
  9. Upload YouTube videos of your fundraising events – show the funny costumes of your themed walk-a-thon or fun run. Create short videos of the families and individuals in the crowd asking them why they contribute and participate in your crowdfunding event. Any fundraising campaign type is a playground for such social media videos; dinners, luncheons, wine tastings and golf tournaments are all opportunities to capture the candid words of donors as to why they are giving to your non-profit.
  10. Ask your volunteers to tell everyone why they give of their time to your non-profit through impromptu videos at the office; 20 volunteers make for 20 video posts on YouTube, Facebook and Instagram. This strategy shares the very core of your work by those who do it out of sheer commitment to your cause.
  11. Video fundraising appeals are perfect for Youtube as well, yet there´s a lot of day to day work to publicize as well. Short videos of the projects you are starting will teach your social media audience about your work, and motivate you to take creative steps each day on projects. Such a process shares your voice and face, tells donors what you do, and helps you to shape and define your projects.
  12. On the flip side, your website content or any text you publish such as blog articles can be converted to snippets into images. Facebook, Pinterest and Instagram are image centric, and this method allows to you to gain exposure through the power of such social media networks.
  13. Twitter empowers you to send a link across the web with tremendous speed. Ask your followers to join you on Twitter and ask them to retweet your posts. This gets the message out quickly regarding an event or a fundraising campaign roll out.
  14. Create a Google + page for your fundraiser to raise awareness. Google + pages work similarly to Facebook and allow you to communicate with people who are interested in your cause, share updates, photos and videos to attract donors. If you ask, what can Google + do that Facebook cannot, the answer is that the more social media exposure you have the more people you´ll reach.
  15. Thank your top donors on all social media platforms. Tell a short story them or add brief points about their bio and let your followers know who is contributing to your organization. When people see on Facebook which donors are passionate about a cause, they may want to join a great team in a concerted effort to make an impact. The same is true about thanking your volunteers individually, giving them recognition for their gift of time and brilliance – tell their story too!
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About Maureen Peine

Maureen has been writing and marketing for DoJiggy for over 7 years, and has a strong background in nonprofit fundraising. While with The Nature Conservancy for 7 years prior to DoJiggy, she learned the inner workings of marketing to the State of California within the external affairs department. Her heart is in her writing as she believes in the power of change through nonprofit organizations.
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