With so many software options that exist in the world of fundraising, how do you know which is the best fundraising software? We’ve gathered words of wisdom to simplify what makes a great choice by creating a helpful list of some features, tools and expectations to keep in mind when choosing the right fundraising software for your needs.
10 Things to Consider When Choosing the Best Fundraising Software for 2017
1. An All-In-One Swiss Army Knife Type of Fundraising Tool
We know the headache that comes with managing all of the different aspects of fundraising. This song-and-dance may involve donor engagement, event planning, fundraising campaign management, crowdfunding, social media promotion, volunteer management and more. One of the key things in choosing the best fundraising software is to make sure that it meets all of your non profit fundraising needs. Outline the different things that you require in your fundraising goals for your organization and see if the software can be more than a one-trick pony.
2. Get to Know Your Biggest Fans
Building strong donor loyalty comes with time, effort and patience. One of the most vital things to keep your donor loyalty strong is having the right tools to get to know your supporters. While we can understand that the rush to raise money makes it so easy to overlook the fact that your supporters are real-life people and organizations. Long-term, sustainable fundraising depends on remembering who your fans are. Find a tool that allows you to gather and track powerful information about your supporters, such as customizing donor portals and account log-in capacity.
3. Easily Spread the Word
While having a strong social media coordinator or team is a pivotal piece to communicating your fundraiser or donation website to your followers, with the growing number of social media channels, this job can become overwhelming. Check to see if your event software is in the loop to make it as easy as type and click to share throughout the most popular social media feeds without complication. Other helpful tools when searching for the best fundraising software would be easy plugins or tools that can streamline your communication and updates during a campaign, such as newsletters, thank you emails and event invitations.
4. Show Me the Money!
Reports and stats may sound boring, but numbers can tell a lot in a story. Learn more about the reporting tools available within the event software, which can include progress reports of your campaigns, donor information, and sales reporting for events. Also, keep an eye out for whether the tool is easy to navigate and understand. The best fundraising software offers ample amounts of reporting features that can tell you the whole story. With these helpful reports available at your beck and call, you can ramp up additional efforts to finish your fundraising goal on-time or determine what efforts were effective for future campaigns.
5. Event Website Features
Each event comes with its own nuances, whether it’s a charity gala dinner, a golf marathon or a walk a thon fundraiser. Can your tool do it all? Does it offer unique features that specialize in your event? If your event website isn’t versatile enough or doesn’t offer the right support for needs, like incorporating team members or table assignments you’ll be frustrated See how other clients have used the tool to determine if it’s the right fit for your event-specific needs during your hunt for the best fundraising software.
6. Latest & Greatest Payment Processor
Fundraising wouldn’t be successful if you didn’t have all of the tools to be able to process those donations. With donations often come sensitive personal information, especially when donations are made online. When searching for the best fundraising software, be keen to see if the merchants used follow strict PCI and industry standard security practices. Make sure your donors don’t regret supporting your cause because of fraudulent activity. Also, take note of what type of payments are acceptable, which includes credit card and ACH payment types and whether international payments can be received, if this is important to your organization. Finally, what are you paying for payment processing? Opening your own merchant account will likely save your organization money in the long run.
7. Tip-Top Volunteer Management
Events can involve so many different aspects to make it successful, and one of them is being highly organized at managing your team of volunteers. Some helpful features for making sure your team comes through for all your needs at the event involves the ability to manage tasks, their schedule and contact information.
8. Support When Things Go Wrong
Things can go wrong, questions can be had, but choosing great fundraising software should mean that you’ll never have to worry when they arise. Are they easily accessible via email, chat, phone or pigeon-carrier? Find out whether you receive support when you purchase your software and how quickly they are able to assist you with issues that come up. Try out the crowdfunding software subscription for free if you can before purchasing it, and make sure you’ll get the help you need.
9. Optimal and Minimal Costs for Your Fundraiser
For non profit and school fundraising, cost is always an issue to consider. Especially when you’ve done the fundraiser, campaign or event before, doing a little math with your past numbers to see if the cost structure works for you can save your organization hundreds of dollars. See their software rate and compare if they’re taking a steep transaction fee or if they have a cost for each registrant to see which software packages are best for your needs.
10. Make It Yours
In addition to having an interface that is easy-to-use and presentable, another key feature to look for is customization. Does the page look like it’s an extension of your brand? In addition to its clean desktop look, is it also mobile-friendly? Can you make it yours so that your supporters recognize it? A fundraising page that looks like it belongs to your organization adds an extra touch of professionalism, especially when all your donors see is a digital page when fundraising online.
DoJiggy Fundraising Software
Consider DoJiggy fundraising software features and tools for one of the best fundraising software systems available. DoJiggy offers several fundraising software packages and extensive customization capabilities that can easily make your non profit fundraising efforts fit your needs. A supportive team is also available to help you create an interface specific to your organization, as well as offer help throughout your fundraising efforts. Powerful data and reporting features are also at your fingertips, where you can see in-depth donor, campaign and marketing details to know every necessary detail to make your campaign a success.