Food lovers have been relishing in the latest trend of farm to table dining. Farm-to table is as clean and straightforward as the concept cooks themselves use, of creating fresh meals using ingredients and resources from local farms. Ingredients are healthier, as they are not processed and contain fewer additives than most foods purchased at the grocery store. Many times, the fruits, vegetables and meats are also grown organically, making them healthier for the environment as well as the diners. When fresh, local ingredients are coupled with the skilled craftsmanship of a chef, patrons enjoy the dining experience because of fresher and cleaner flavors. With the rising popularity of this dining concept, it is only so natural to bring farm to table event ideas to the fundraising table.
Farm to Table Fundraising Concepts
There are several ways to implement a farm to table fundraising event. Below we detail two of the most popular options – to either serve a dinner with several courses, or to give guests more autonomy in their experience with a tasting event or food festival.
Farm-to-Table Dinner Fundraisers
A major benefit of a farm to table dinner fundraiser is that it is an ideal setting for a higher-cost ticket. Several course meals are typically associated with a higher-end dining experience, so ticket prices can be higher. The other consideration when choosing this style of event is that diners will expect more focus on hospitality and service. Whether you enlist volunteer servers, hire a company or use servers provided by one of your event sponsors, a memorable dining experience includes good service.
Farm-to-Table Tasting Events
The other approach to a farm to table fundraiser is to offer a food fair or tasting event. The benefit of this concept is that attendees enjoy the event with more autonomy to walk around and taste the foods and drinks that they prefer to taste. This format works great for beer and wine tastings as well.
This can allow for a more relaxed environment, as tasting events tend to draw a larger crowd since tickets are typically cheaper for tasting events and food festivals. The consideration when hosting a farm to table tasting event is that there is more heavy emphasis on sponsorship and vendor outreach. The number of participating vendors and sponsors often dictates the ticket price (or vice versa), as well as the food and drink supply available for all the attendees, so there may be pressure to acquire a certain number of sponsors.
Planning Fundraising Goal and Budget
Before planning any logistics behind the farm-to-table fundraiser, it all begins with planning the event budget. Begin the budget planning with the proceeds goal (amount that goes towards your organization or cause) that the event should raise. Then itemize all of the costs that would be incurred to host the event to understand the gross amount that needs to be raised (the total to cover both proceeds and costs). From here, perform an analysis of which price point and target number of attendees are needed to meet your fundraising goal. Then decide on which scenario is the best fit for your non-profit organization, based on available resources, effort and time your team can dedicate to the event execution.
Finding the Venue
The venue is certainly part of the fun in hosting a farm-to-table fundraising event. If there is a farm that participates as a vendor for farm-to-table restaurants, consider inquiring if they have space to host a dinner or tasting event. This may be an outdoor space that requires tents or a barn that they rent out for special events. Alternatively, consider inquiring a restaurant that focuses on farm-to-table dining or an establishment that focuses on locally crafted drinks to block off an afternoon or evening to host the event. This venue type can greatly minimize costs and effort to organize, in relation to needing volunteers to serve or tend to attendees. If these spaces are not available, consider researching venues that can best accommodate the format of one of the farm-to-table event ideas, whether it is a park, a gallery, a general event space or otherwise.
Finding Fundraising Event Sponsors
As with all fundraising events, sponsors can greatly decrease the cost of hosting the farm to table event, allowing for more of the funds to go towards your charitable cause or effort.
- Food and Beverage Sponsors: Since the farm-to-table fundraiser has a main focus on dining and drinking (of all types of beverages), it would greatly help towards decreasing the cost to seek food and beverage sponsors. Many farms, local stores and restaurants will be interested in the recognition they receive from donating their wares for your event, It may be towards the ingredients of preparing a dinner or prepared foods and drinks to serve bite-sized or tasting portions to attendees.
- Service-Oriented Sponsors: If the farm-to-table fundraiser is a dinner, it is important to have a chef or culinary professional to help craft the menu and plan the kitchen logistics to prepare the menu on the day of the event. Another type of sponsorship that would be helpful is a caterer. Oftentimes caterers will have liquor permits that can welcome a whole new appeal to the event, if a bartender or mixologist is available. Otherwise, wine and beer are the most frequently served beverages because of permit restrictions for non-catered events. Another type of service that would be helpful is dishware, flatware, linens, tent and event furniture rental, which might otherwise need to be rented or borrowed.
- Prize Sponsors: There may be activities that are also added to the itinerary to help bring in additional funds, whether it is a fundraising raffle or a silent auction. More appealing prizes results in bringing in more raffle sales and higher bids for auctions. Take time to understand the audience and find sponsors that can offer prizes that will appeal to them. This may be spa services, event tickets for sporting events or performances, luxury experiences like a high-end dinner, vacation getaways and more.
- Monetary Sponsors: Last, but not least, one of the most helpful types of sponsorship is monetary donations. Since hosting these fundraisers often require funds to cover overhead event costs, monetary support can help a great deal. Read more on securing sponsors for your non-profit event.
Fundraising Event Management Software
Once all of the logistics are in place, the forefront element to assuring the event goes well is utilizing event management software that can collect ticket sales, provide sales reporting and manage event logistics, such as volunteer and sponsor management.
Learn More about DoJiggy’s fundraising software for non-profit events.
Insurance, Permits and Paperwork
When hosting a special event that draws a large crowd and involves food and beverages, it is important that all of the necessary paperwork is in place. Not having the right paperwork can put a damper on your event, whether it forces your event to be canceled or it doesn’t allow for beer and wine to be served. The first type of paperwork to research is whether an event permit is needed. This is more applicable for public spaces, such as a park. The next type of paperwork is researching event insurance. Event insurance minimizes the liability against your non-profit organization, in the case of an accident that results in an injury (and then may lead to a lawsuit). The other paperwork are food and beverage permits. If alcoholic beverages are served, there is typically a beer and wine permit that must be acquired. With a catering service or restaurant, you may be able to inquire if you can use theirs (this applies to both event insurance and beverage permits).
Based on your venue and sponsors, some of the tasks needed to successfully run a farm-to-table dinner or tasting event might be able to be delegated to their staff or helpers. See if the venue or sponsor is willing to include wait staff, servers or other helpful services that might otherwise require a volunteer or hired contractor.
Volunteers may be needed to assist with the following tasks, besides actual food preparation and service:
- Runners (to handle open-ended or emergency needs)
- Event Set-up & Breakdown
- Raffle Sales
- Silent Auction Staffing
- Clearing tables and clean-up
When hosting the farm to table fundraiser, also consider additional fundraising strategies and activities that give an extra boost to the fundraising, such as fundraising raffles and silent auctions. Perhaps even an after-party or event such as a charity poker tournament can be included. When adding these types of activities, consider the effort required to find the sponsored prizes to help minimize cost and maximize appeal of these activities.
Last, but not least, have fun and enjoy the amazing experience that comes from eating foods and drinking beverages made with local ingredients.