School Websites

Designing a School Website to Recruit Students

In the past, a reputation alone would have been a deciding factor for parents of students seeking a prestigious school. With access to a world full of information on the internet today, parents are now being introduced to prospective schools in a different way. Parents usually get an introduction to their child’s future through the school’s website, and the first impression makes all the difference. With all the work that goes behind the success of a school, make sure that your school website design doesn’t say any less than the distinctive reputation that was established with such hard work. Whether your school is a private, parochial or charter school, you need to maintain a good online presence to recruit students. Here are some great tips on designing a great school website.Designing a School Website to Recruit Students

Love at First Sight (Through Pictures)

The photos of your school, students, faculty or other images throughout your school website are going to be the first point of contact that your school website visitors see. The pictures will need to captivate your visitors within the first few seconds, so it’s essential that the images are professionally photographed and edited to show the school in the best light. Whichever pictures that are chosen should express the ambiance that your school welcomes to all that attend: warm, welcoming, diverse and academia-focused.

Include Great Infographics 

For communicating other aspects about the school, infographics and statistics can be a powerful yet precise way to show how effective and empowering the school is for their students. Here are some helpful statistics that can be expressed either in text or as infographics, such as pie charts, bar graphs or other visually appealing graphics:

  • Students that take advanced placement courses
  • Students that graduate to college (all colleges or elite colleges)
  • Student-to-teacher ratio
  • Budget spending
  • Diversity rate
  • Technology-usage
  • Average testing scores (i.e. SAT, ACT)
  • Faculty qualifications

Rather than explaining how well the school performs with their students, let the numbers tell the story.

Utilize SEO Best Practices

One of the most essential best practices of having an effective school website is to create website copy that is search engine optimized (SEO). This means understanding which key words and practices are best to integrate into the website copy so that your school website ranks higher in search engine results. After all, the first step to impressing prospective students and parents with your school website is being found online. When was the last time you searched through page 3 of Google?

Helpful free tools, like Google Adwords and Ubersuggest, can help research the best keywords to use. The Yoast plugin that is available for WordPress hosted websites assists with on-page SEO.

DoJiggy’s School Website Templates Include Yoast for On-Page SEO Optimization

Let’s Get Started

Select a Consistent Website Theme

The website’s theme should be cohesive throughout the entire school website design. The theme includes the color scheme, logo, font and basic layout elements. For the font, more classic themes will typically be serif fonts, whereas more contemporary designs utilize san serif fonts. The colors should be simple to choose, as they typically match the school colors. The layout can be traditional, which is fitted to one screen and navigated through the menu. For a more modern take, there is the option of continuous/infinite scrolling layout, where scrolling up and down the home page can lead the website visitor toggle between web pages.

Provide a Mobile-Friendly Interface

In the technologically-evolving world, this one should be obvious. More and more people access websites through their mobile devices. Not all websites are made equally, where those that are not mobile-optimized miss out on an opportunity to interest new visitors. As a top-tier school website, the website should be optimized to be able to browse and interact both through a desktop and a mobile device.

Offer Convenient Tools

School websites should not only be informative, but also savvy for parents and students alike. This may include scheduling functions, tuition billing functions, event RSVPs and other helpful tools. Here are some examples that will impress school website visitors:

  • Scheduling Functions: Allow for scheduling options for tours, school visits, PTA meetings and more. Since you are working on student recruitment, make it especially easy to schedule an appointment with your admissions officer to tour the school.
  • Homework/Curriculum Access: Giving parents access to the homework and/or curriculum will help parents work with their child throughout their coursework, as well as offering transparency for upcoming projects and homework deadlines.
  • Billing Functions: Allow parents to refill lunch cards, pay for tuition, school trips, sports fees or other items that require payment. This also makes it easy for school administrators.
  • Logistical Information: Offering up-to-date information on bus routes, sports practices, weather cancellations or delays and other school activities that require sharing logistical details.
  • Event Calendars: Display special events – such as sporting events, academic competitions and more – on your school’s events calendar. Calendar functions are also helpful for noting half-days, school closings, fundraisers and other school-wide events.

Establish & Maintain ADA Compliance

ADA compliance for school websites require that the website is user-friendly for those that have disabilities, such as hearing impairments or vision impairments/color blindness. Some website features to keep in mind to be compliant to ADA guidelines:

  • Avoid varying text colors to indicate differences for those with color blindness
  • Provide alt-text copy to describe the images used throughout the website
  • Videos should include closed captioning and transcripts
  • All downloads and documents should be able to be read by a screen reader

Part of being an ideal school is designing a school website that welcomes all, regardless of disabilities.

Publish Up-to-Date Content

Keeping your website content fresh is important. One great way to do this is by publishing regular blogs on school activities. A blog is one of the social media tools that can be used to interact and build relationships with parents and students. Keep the blogs up-to-date and delivered on a consistent basis, whether it is updated weekly or bi-weekly.

Ideas for engaging blog content could include the following:

  • Successful Study Techniques
  • Upcoming School Events
  • Community Partnerships and Business Sponsorships
  • School Trips
  • College Preparation Tips
  • Parent-Child Relationship Building Ideas
  • School Fundraising Events and Tips for Participants

Offering relevant blogs to parents can be a great way to keep parents engaged with the school.

With these tips, building a captivating and user-friendly school website design will come with ease. We hope that these tips will allow your school website to not only make a great first impression, but will also offer value for future and current students, parents and faculty alike. To ease any concerns with getting these tips functions for a user-friendly school website, DoJiggy offers wonderful school website templates. The school website templates available from DoJiggy integrate the most important parts of a great school website design while still allowing for customization, plugins and tools that can be added to make the school website truly unique. Just like your student body!

Schedule a school website demo to see how we can help you build a website that recruits students to your school.

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About Lisa Bennett

Lisa is the Sales Director at DoJiggy. She joined DoJiggy in 2006 and loves her job. Prior to working with DoJiggy, she worked at several non-profits and managed special event fundraising.
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