Corporate fundraising is a great way for companies to raise money for charitable donations, cause marketing programs, community resources, or in support of a partner nonprofit organization. Corporate fundraising initiatives have been around for decades, but with increasing awareness about global warming, depletion of natural resources, and other global environmental and poverty issues, companies are becoming more conscious of the effects their business has on our global world. At the same time, employees often enjoy the opportunity to give back and work as a team for a greater cause. For this reason, many companies now invest in corporate social responsibility and fundraising initiatives and cause marketing programs in an effort to give back and be more sustainable in their business practices.

There is a heightened interest for corporations to put their money toward causes. They know this reflects well on them. Their market base considers whether to buy their goods and services based in part on their social responsibility. Consider this when planning corporate fundraisers and seeking corporate sponsors. Our article on corporate sponsors offers info on helping you fund events.