Charity organizations work hard to spread awareness and raise money to help support their causes. Yet the way funds are raised is changing. Receiving money through grants or corporate sponsors is becoming more challenging. For this reason, nonprofit fundraising seeks new ways to raise money for their cause. Crowdfunding and peer-to-peer fundraising has become a very popular way. Through the action of crowdfunding individuals can help nonprofit organizations reach their fundraising goals. This results in a much greater impact than an organization would have campaigning alone.

1. Drive Revenue: Nonprofits can raise MORE money through online donations received by reaching a wider pool of candidates (accessible through various participants)

2. Gain Awareness: Participants can easily spread the word via email and social media marketing, so your organization creates greater awareness for your cause.

3. Acquire New Supporters: by constantly reaching out to the same donor pool over and over, you may be exhausting your resources. Let participants open the door to NEW supporters that can begin to build a relationship with you and then introduce you to their networks