The VALUE of Peer-to-Peer Fundraising for Nonprofits

Nonprofits work hard year after year so they can spread awareness and continue to bring funds in to help support their worthy causes. But the reality is, that the way funds are raised is changing. Receiving money through grants or corporate sponsors is becoming more challenging. For this reason, nonprofits need to find fresh and new ways to raise money for their cause. One type of fundraiser that’s becoming increasingly popular is peer-to-peer fundraising. Through the action of crowdfunding individuals can help nonprofit organizations reach their fundraising goals…resulting in a much greater impact than an organization would have campaigning alone.

Screen Shot 2015-01-26 at 12.28.16 PMMany of our clients have achieved great success by hosting peer-to-peer fundraising events such as: Walka-thons, Run-a-thons, bowl-a-thons, bike-a-thons, swim-a-thons, etc. If you haven’t considered it…perhaps 2015 is your year!

P2P-Fundraising-Infographic-DoJiggyRecently we’ve done a lot of research on the subject and are excited to share a new INFOGRAPHIC with you!

Click here to see the full infographic.

Here are some of the highlights:

Nonprofits Accomplish Three Things Simultaneously through Crowdfunding Events:

1. Drive Revenue: Nonprofits can raise MORE money through online donations received by reaching a wider pool of candidates (accessible through various participants)

2. Gain Awareness: Participants can easily spread the word via email and social media tools, so your organization creates greater awareness for your cause. (especially if it catches on and goes viral)

3. Acquire New Supporters: by constantly reaching out to the same donor pool over and over, you may be exhausting your resources. Let participants open the door to NEW supporters that can begin to build a relationship with you and then introduce you to their networks

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Make Your P2P Fundraising Event a Success with Online Tools!

  • Crowdfunding software: Create a custom fundraising website with personal fundraising pages that allows each participant to “personalize” the campaign by uploading photos, statements and sharing the link to their page with family / friends to easily collect donations
  • Fundraising Widgets: With the simple click of a button, your organization can promote your campaign with a fundraising widget, and your participants can spread the word with one-click sharing widgets!

Learn More about Crowdfunding for Nonprofits - check out our helpful tips and plenty of fundraising tools & templates to help your participants succeed.

The Crowdfunding Plunge

The Pitts-burrrrg Drowned Hogs are getting ready for the annual plunge into the Chilly Mon to raise money and awareness for Circle C Youth and Family Services’ work with at-risk kids in Pittsburgh. On January 31, 2015, brave swimmers will embrace the cool water and take pledges for their beloved nonprofit organization, and enjoy the camaraderie of this unique crowdfunding event.

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“A Drowned Hog can be anyone with an adventurous spirit and a willingness to raise funds and take a quick dip for Circle C’s programs for kids! Got cold feet? It’s OK! Support your favorite Drowned Hog’s fundraising efforts here, then cheer them on at the river!”

The Circle C crowdfunding software involves individual swimmers creating a fundraising page and multiplying their fundraising dollars as each tap into their social networks to raise funds for Circle C.  Each heroic (buurrrr) participant has included personalized pictures and videos, a personal statement, fundraising thermometer and goal. There is an online control panel for each swimmer to email friends, update their fundraising webpage, and manage incoming online donations.

Donors and sponsors are welcome attend the Pitts-burrrrgh Drowned Hogs crowdfunding event and be a part of the excitement. Their online donations are processed through a secure, PCI compliant portal. And they can track the goal achievement progress through the online fundraising thermometers for each participant.

Circle C Youth and Family Services is a private, non-profit agency that provides 24-hour residential care to children and teens in both group and foster homes. They also provide non-residential supportive services and life skills education to teens and young adults who will be aging out of the child welfare system, assisting them with their transition to adulthood.

Crowdfunding for nonprofits allows organizations to expand their reach and open up new windows of opportunity by engaging their participants directly in their fundraising campaign. They do this through peer-to-peer fundraising, where participants raise funds on behalf of the organization. Learn more about the value peer-to-peer fundraising campaigns created for nonprofit organizations by checking out our infographic below:

 

5 Ways to Kick Start your Fundraising Campaigns in 2015

Last year was a great success for many non-profit organizations. Through the ice bucket challenge, over $100 million was raised to fight ALS. Over $155 million was donated to fight the Ebola crisis, and many other organizations reported good success with their fundraising as well. How can you kick start your non-profit fundraising campaigns in the coming year? Here are 5 ways to help you do just that.

social-mediaPay Even More Attention to Social Media

Social media has historically presented a unique opportunity for the non-profit sector. It’s given organizations an effective way to reach out to their donors, building and nurturing relationships, and communicating news and updates. Facebook has been a mainstay for the non-profit world, and will likely continue to stay as such throughout the coming year. However, other networks like Instagram and Pinterest are continuing to rapidly grow.

By researching and expanding on other networks beyond Facebook, you can expand your online reach. Pinterest and Instagram, for example, both give you a unique opportunity to share visual imagery and attract more people to your cause. Google Plus is a great way to connect with other communities and talk to your peers. These networks allow you to not just expand your reach, but make your fundraising efforts more of a success.

donateExpand Your Digital Fundraising Efforts

Over 11 billion searches are conducted each month on Google alone, and over 55% of Americans have social media profiles. People are spending a greater amount of time online each year. What does this mean for you?

If much of your fundraising efforts have largely taken place offline, 2015 might be the year to consider investing in online fundraising. Having an active website where donors can see news, updates, and progress towards goals can help build your donor base. Furthermore, it’s a great way to enhance your offline fundraising efforts. Many companies offer easy, simple ways to fundraise online. Dojiggy, for example, allows you to easily and quickly build a fundraising website for your campaigns. You can also securely process donations online, giving you even more ways to raise funds for your cause.

communicateCommunicate – Openly and Frequently

Donors like to understand exactly how their money is causing an impact. Communicate openly and frequently with your donors, giving updates and progress reports. Being as transparent as possible makes it easier for donors to trust in your organization, which in turn makes it easier for you to nurture those important relationships.

This year, commit to more open, transparent communication with your donors. Communicate more frequently, and show how the money raised is being used to make an impact.

college-photoEngage with Millennials

In just a few short years, Millennials will make up the largest portion of the workforce, according, to The Brookings Institute. This means they will control a large portion of funds, and can be critical to your organizations fundraising success. However, Millennials generally require different tactics in order to reach them effectively. You can have an advantage by beginning to lay the ground work on reaching this newer generation. Kick start the year by expanding your reach to include newer generations, you may find that reaching your fundraising goals will be even easier.

small-business-growthUse “Big Data” to your Advantage

Being in the digital age, data is easier to come by than ever before. Using tracking and analytics tools, like those included with DoJiggy’s fundraising software, allow you to understand your donors. Use big data to understand what your prospects and current donors are interested in, what appeals to them, and what they’re looking for. Social media also provides many valuable insights, showing what posts get the most engagement, likes, clicks, etc.

This year, clean up your database. Use the tracking tools provided by your fundraising software partner, social media, and by Google to understand and create customized experiences. Refine your message to better appeal to your audience to make your fundraising efforts a success.

Sources:
http://www.forbes.com/sites/dandiamond/2014/08/29/the-als-ice-bucket-challenge-has-raised-100m-but-its-finally-cooling-off/
http://time.com/3393656/ebola-donations-funding/
http://searchengineland.com/google-search-share-stable-bing-continues-cannibalize-yahoo-187124
http://www.convinceandconvert.com/social-media-research/11-shocking-new-social-media-statistics-in-america/

The Most Popular Fundraising Blog Posts of 2014

OnlineFundraisingToday has become a popular fundraising blog for many nonprofits, consultants, and participants to get helpful fundraising tips, resources, learn about the success of other fundraising campaigns and more. We thank you all for taking the time to browse our articles!

We thought it might be fun to share with you some of the results from our 2014 annual report as well as highlighting the most popular fundraising blog posts of the year.

Report Summary:

  • This blog was viewed 21,000 times in 2014
  • The busiest day of the year was August 8th – with 233 views. The most popular blog post that day was: Nonprofit Fundraising Tips
  • 39 new blog posts were added this year for a total Archive of 253 Articles
  • Most visitors came from U.S., Canada or the U.K….however we had visitors from 154 countries!

Below we list the Most Popular Blog Posts of 2014. *Make note, some of these posts were written prior to 2014, so please don’t think the ONLY helpful information is from recent posts. Feel free to browse some of our older posts to see if there’s any articles of interest to you.

We Look forward to another great year of Fundraising.

Click here to see the complete report.

Congratulations 2014 Giving Program Winners

2014 marked the 6th year that DoJiggy hosted its annual Giving program – which supports nonprofits and community organizations through cash donations based on a percentage of the company’s annual profits. Give Word On Balloons Showing Charity Donations And Generous Ass

This year, the DoJiggy Giving Program distributed a total of $5,000 to five non-profit organizations operating in the U.S. or Canada with a budget < $1 million USD.  Each award recipient received a $1,000 grant to support specific fundraising programs. Winners were selected based on the following criteria: (1) Overview of the charity’s cause and need for financial support (2) Efforts to spread the word and gain support via social media and contest votes on DoJiggy’s Facebook page.

“We are amazed to see the various ways nonprofits dedicate their lives to making the world a better place,” explains Lisa Bennett, Director of the DoJiggy Giving program. “We are proud to have a small role in supporting these organizations.”

Congratulations4
$1,000 awards were presented to the following organizations:

  • RosaLuz is a charity dedicated to improving the lives of underprivileged and at-risk youth. The $1000 grant will go towards a youth mentorship pilot project that will launch in 2015 for at-risk middle school students in the Charleston county area.
  • Mary’s Place by the Sea is a respite home which provides holistic services that compliment medical treatment for women with cancer. The $1000 grant will be used to cover the costs for four women to have an overnight stay with treatment at Mary’s Place.
  • Free2Luv is a nonprofit that aspires to empower and uplift youth in an attempt to minimize bullying and teen suicide. With the DoJiggy grant, they will continue to grow their “We Care” program which gifts empowerment packages to children being bullied and/or going through a difficult time.
  • Civic Support strives to provide outreach and strategic business development to struggling or growing nonprofits. The $1000 grant will allow this organization to amplify its student internship program by providing an office space for these services.
  • The Northwest London Resource Centre (NWLRC) is a neighborhood-based, non-profit organization in London, Ontario, that champions community development through empowering young people and building connections between youth and their community.  The $1000 grant will go towards creating a new community space.

Learn More about 2014 DoJiggy Giving Award Recipients