Engage Parents in School Fundraising Initiatives

In a recent blog post, we noted that along with “back-to-school” comes “back-to-fundraising”. A very important part of school fundraising is gaining the support of the parents. (especially for the younger students). How can schools do this?

Proud parents

Below we share some helpful tips to help engage parents with school fundraisers:

  • Limit the Number of Fundraisers. One very important thing to keep in mind is that kids have “other” engagements that require fundraising. If they are involved in Girl Scouts or Boy Scouts they are likely out there selling cookies or popcorn. Sports teams also host fundraisers to raise money for competitions and equipment. Try to minimize your general school fundraising events to one or two per year. You don’t want to burn the kids out, but you also don’t want to burn out the parents or the community and family/friends networks that are contributing to these causes!
  • Communicate the Cause & Value. Be sure to explain the cause of the fundraiser. What exactly are the funds being used for? And not only that…but what is the “VALUE” students receive by participating? Parents will be more willing to volunteer their time and open their checkbook if they have a clear understanding of how the funds will be used and how their children will learn from the experience. This will also help teach students to make a case (i.e. sales pitch) and perhaps teach them something about setting and accomplishing goals.
  • Make it Easy. Set up a user-friendly fundraising website where you post all the details of your fundraising campaign and allow for people to make online donations. Make it easy for parents to promote the fundraiser by sharing the link with family and friends. Many relatives live out of state and would like to contribute, so creating a simple one-click method will help bring in more donations. This also encourages crowdfunding via social networking. Students, siblings and parents can post announcements on their Facebook page, Twitter account, Instagram (etc) and attract the attention of hundreds of people without having to make a direct appeal.
  • Host a Kick-Off party: Parents are more willing to offer their assistance when they understand what is required of them. Don’t send home a bunch of forms and expect them to read everything and then get excited about your fundraiser. Host an after-school event with ice cream, music and games. Here you can inform everyone about your exact expectations and how to be successful. It’s also a great way for parents to network with one another and perhaps provides an opportunity for PTA members to seek out new volunteers.
  • Motivate with Incentives and Prizes! Parents love to see their children passionate about something. If the kids are excited, the parents will be too. Offer prizes for students who reach a certain goal. Host a pizza party for the class that raises the most funds (encouraging bonding in the classroom and healthy competition throughout the school). Offer a raffle for the parents that includes prizes they would like (i.e. spa or restaurant gift cards). Perhaps a special “parent-child” award for the families that worked hardest together (a special field trip). Using pledge software for schools allows students to create a personal fundraising page where they can collect donations and track their individual progress against others.

In Summary

These same tactics hold true for other youth fundraising events – whether organized by the church, a sporting team or another group, getting the parents involved in their children’s fundraising campaigns will contribute to a much higher chance of success!

How Technology is Changing Philanthropy

Recently a study was published on Computer Science Zone – “Charity and Technology: How Tech is changing Philanthropy” We thought this article was particularly interesting to our customers and partners as we all work together to help you raise more money by bringing your charitable causes online – helping you reach more people and raise more money for your cause!


Like all other areas of business and our personal life, technology changes the way we think and behave. What does this mean for philanthropy? with the internet and increasing usage of mobile devices and social platforms, it’s never been easier for nonprofits to spread awareness for their cause and safely collect donations via online fundraising websites. In fact, today 47% of Americans learn about charitable causes online!

Here are some fun facts from the study:

  • 95.4% of US households give to charity
  • Average amount given by individual in 2011 $1201
  • 1 in 5 American adults have made a charitable contribution online
  • An estimated $5 billion dollars was raised through crowdfunding in 2013

If you are a nonprofit or community organization that relies on donations to support your cause, and you have NOT yet embraced the tools available on the internet…well, now is a good time to start!  We’d love to share more about the benefits of online fundraising, and introduce you to some of our easy-to-use fundraising software solutions that will not only help you raise more awareness and money for your charity, but will also help you increase efficiency. (who wouldn’t want tools to help make their job easier)




Back to School Fundraising Ideas

It’s back-to-school time…which also often means school fundraising time! Many schools choose to host their school fundraising events at the beginning of the year. Why? Well, for one…students, parents and teachers are all enthusiastic about the new year. There are many forms parents must read and sign…and therefore this becomes a great time to introduce you upcoming fundraising events throughout the school year.  This is also often the time when the school PTA starts recruiting members and volunteers to assist with PTA fundraising campaigns.

iStock_000015090921LargeSo what kind of school fundraiser will you host this year? below we share a few school fundraising ideas that have become a hit at many other schools across the nation.

Annual Fund Drive: Some schools offer an easy fundraising solution to parents. Instead of hosting multiple small fundraisers throughout the year, (which may seem difficult for parents to contribute to all of them) some schools offer an annual fund drive at the beginning of the year encouraging parents to “pay their dues” up front. for example, they request $50 for each student. If you pay the one time donation, you are covered for the entire year and don’t have to worry about participating in other fundraisers! This provides an easy option for parents who want to give-back to the school but may find it difficult to keep up with various fundraiser and sports fundraising events.

School walk-a-thon - a great fundraising event for back-to-school is a school walk-a-thon. What a great way to build community and meet fellow parents and students. Not to mention it helps set the stage for a healthier alternative to fundraising. Many schools are trying so hard to change their health programs…by offering healthier lunch alternatives, yoga and physical fitness classes, etc. Why promote candy sales when you can promote health and fitness while raising money for your cause?

  • With a walk-a-thon (or any other pledge fundraising events) students can really embrace the spirit of fundraising! They are able to create a personal fundraising page where they can upload a personal photo, goal statement, and collect online donations from family and friends. Schools can track progress and highlight / reward top performing students and classes…creating some healthy competition!

Holiday fundraiser – Yes, the holidays are still a few months away, but Fall is great time to get people prepared. Since so many people plan on making purchases during the holidays, it might be a good idea to sell something that people will end up buying anyways! (again…instead of selling cookie dough)  There are some great fundraising sales programs that offer things like holiday wrapping paper, ornaments or candles.  Offer sales during the Fall so people can purchase in advance and receive their supplies early December.

Charity Auction – School charity auctions not only have tremendous fundraising potential, but they are also a great community builder involving people from your school in a meaningful way.  Not only do parents get involved, but local businesses participate by donating prizes. You can also include fun prizes such as “art lessons” or “tutor for a day” – things that are relevant to learning.  By hosting your charity auction online, you make it really easy for the entire school to participate. Simply post all your auction items and descriptions and send people the link to your charity auction website. They can place bids, select “buy now” pricing, pay online and track all their purchases/bids.

Summary: Once you find a school fundraiser that works, make it a an annual affair. After all, why invent the wheel when you’ve found something that works for your school and community? Happy Fundraising!


Paradise Empowers Golf Fore Kids

Paradise Empowers Golf Fore Kids commences on August 26, 2014. This dynamic charity golf tournament provides funds for tutoring to help children improve their grades, life skills workshops to fortify and enable them to make better life choices, classes to stimulate their minds, bodies and souls such as piano lessons, and educational and cultural field trips to children who otherwise may not have been afforded such opportunities.

golfforekidsOur one-on-one and group-sponsored activities successfully encourage kids to believe in themselves and pursue their dreams.”

The schedule for the Paradise Empowers charity golf tournament is packed with activities, starting with a continental breakfast and registration, followed by a putting contest. The golf tournament format will be a shotgun start with a four person scramble. The post tournament lunch and awards presentation celebrates the winners of the 1st and 2nd place teams, putting contest, longest drive contest, closest to the pin contest, hole in one contest on all par 3’s and more.

In step with their goal of maintaining costs at a minimum so that more funds are available to support the needs of children in their communities, they have added a fundraising raffle. They have reached out to their community for a variety of donated items for the raffle, which also builds important partnerships for their future annual charity golf tournaments. And raffles add fun for donors and participants, keeping them coming back year after year.

“Paradise Empowers is a privately funded 501c3 nonprofit organization which enhances the quality of young lives while building hope for the future. Providing both financial backing and individual volunteers, we enable kids to take part in academic, cultural, and social programs—inside and outside the classroom— that fulfill a variety of requirements and desires.”

With a golf tournament website you can register golfers online, collect donations, and manage your charity golf tournament from start to finish! A golf tournament website will help your organization raise more money for your charity golf event, golf marathon, or golf fundraising campaign while saving time and resources during the golf tournament planning.

Charity Golf Tournament Supports National MS Society

On August 14th the MS Golf Outing commences to raise funds for the National Multiple Sclerosis Society. Each heroic fundraising campaign held worldwide in support of this organization raises funds towards researching multiple sclerosis (MS) which is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body.


“This event has been a huge success year after year.”

“The format is a four-person scramble, and awards will be given to 1st, 2nd and 3rd place teams for the Low Gross Team Scores.  Golfers can participate in skill prize contests such as Million Dollar Shoot-Out, Putting Contest, Longest Drive, Longest Putt, Closest to the Pin, Hole in One Contests and more. Individuals and teams are welcome!” Although it may seem inconsequential, choosing your golf tournament format can make or break your charity golf event.  Consider who your audience is as some formats are fun and more laid back while others are more formal and serious.

The MS Golf Outing has partnered with Steel City Auctions to provide some excellent autographed sports memorabilia to be auctioned at the dinner following the tournament. A golf auction gives everyone in your community an opportunity to donate to your cause through bidding on golf auction items online, at your event, or both.

“The National MS Society mobilizes people and resources to drive research for a cure and to  address the challenges of everyone affected by MS. Researchers supported by the National MS Society found that comparing levels of two molecules in the brain with MRI scanning could predict MS progression. With further study, this may be a useful tool for tracking the benefits of treatments in clinical trials aimed at protecting the nervous system from damage.”

With a golf tournament website you can register golfers online, collect donations, and manage your charity golf tournament from start to finish! A golf tournament website will help your organization raise more money for your charity golf event, golf marathon, or golf fundraising campaign while saving time and resources during the golf tournament planning.