Recently, it seems like Color Runs are popping up all over the place. So what’s it all about? A Color Run is a 5K “paint race” event series that’s spreading exponentially across the Globe. The un-timed event has no winners or prizes, but runners who participate in the race are showered with colored powder at stations along the run. This popular event has also become a fun and creative way to raise money for a worthy cause!
How it Works: A color run is less about making good time during your 5K run, and more about having the time of your life. The five-kilometer race is un-timed and attracts thousands of participants, (also called “Color Runners”) who are doused from head to toe in different colors at each kilometer.
There are only 2 basic rules to follow.
- Wear white at the starting line
- Finish plastered in color!
After runners complete the race, the fun continues with a Finish Festival. This usually includes music, dancing and massive color throws – which create millions of vivid color combinations. This post-party also provides an excellent opportunity to raise additional fundraising dollars by hosting a fundraising raffle or selling food, beverages, color run memorabilia, etc. Perhaps having a photo booth on site for participants to capture the memorable event and consider bringing in notable celebrities or musicians to attract a crowd and bring the media to the event.
Why not make your next fundraising event a color run?
A color run as a fundraiser would be hosted similar to a walk-a-thon fundraiser (jog-a-thon or other a-thon themed event), where color run participants would either pay a registration fee or collect donations in an effort to raise money for your cause. Since thousands of people worldwide are signing up to participate in these color run events, can you imagine how successful you could be with so many advocates raising online donations?
With DoJiggy Pledge software, each participant can easily create a unique personal fundraising page where they upload photos, mission statements, and safely collect online donations. They can then easily send the link of their fundraising website to family and friends in advance of the event. By making the event an online fundraising campaign, participants are able to expand their reach and therefore raise more money for the supporting cause.
First Priority recently hosted a color run fundraiser “Color Run for the Gospel” which was a huge success resulting in more than $10,000 raised for their cause helping to connect the CHURCH to reach students on over 165 campuses in seven counties.
The Color Run™ was founded in January of 2012 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”. This concept brought forth a completely new genre of running events that continues to grow exponentially. Now the single largest event series in the United States, The Color Run has exploded since its debut with more than 170 events hosted in 30+ countries in 2013. Learn More about The Color Run